Matomo (software)

Category:Articles with short descriptionCategory:Short description is different from Wikidata
Matomo
Stable release
5.3.1[1]Edit this on Wikidata / 18 March 2025; 56 days ago (18 March 2025)
Repository
Operating systemCross-platform
Available inPHP
TypeWeb analytics
LicenseGNU GPL v3
Websitematomo.org Edit this on Wikidata

Matomo,[2] formerly Piwik (pronounced /ˈpiːwiːk/), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysisCategory:All articles with unsourced statementsCategory:Articles with unsourced statements from April 2025[citation needed].

Features

Matomo is developed by a team of international developers and runs on a PHP/MySQL webserver. It has been translated into 54 languages.[3]

It offers features like:

  • Web and mobile analytics
  • AB Testing
  • Custom Reports
  • Heatmaps and Session Recordings
  • Funnels

Usage

As of July 2022Category:Articles containing potentially dated statements from July 2022Category:All articles containing potentially dated statements, Matomo was used by over a million websites, representing over 2% of all websites with known traffic analysis tools and 6% of all top 10k global websites.[4][5]

It's recommended and used by various public administrations including CNIL,[6] the European Commission[7] and the Italian government.[8]

History

Matthieu Aubry receiving an award for Piwik at the 2012 New Zealand Open Source Awards

Piwik was released in late 2007 as a replacement for phpMyVisites, with full API support, a cleaner UI, modern graphs, better architecture and better performance.[9][10]

On 21 November 2008, SourceForge announced the availability of Piwik as a hosted application for developers.[11][12]

Piwik was selected SourceForge's Project of the Month for July 2009.[13]

In August 2009, Piwik was named among the best of open source enterprise in InfoWorld's 2009 Bossie Awards.[14]

In December 2012, Piwik started crowdfunding for requested new features.[15]

In September 2013, Matthieu Aubry and Maciej Zawadziński, the CEO of Clearcode, founded Piwik PRO. It provided support and features for the open source Piwik. Clearcode bought out Matthieu Aubry in June 2016 to become the sole owner of Piwik PRO.[16]

In January 2018, Piwik was officially renamed as Matomo.[17]

In late 2019,[18] Matomo released a WordPress Plugin called Matomo Analytics, which allowed WordPress users to host the open source analytics platform directly in their WordPress Installation. With MatomoCamp 2021 the first Matomo conference took place.[19]

See also

References

  1. ↑ "Matomo 5.3.1". 18 March 2025. Retrieved 19 March 2025.
  2. ↑ "How do I pronounce Piwik? FAQ". Analytics Platform - Matomo.
  3. ↑ "Piwik Translations". Retrieved 2017-07-08.
  4. ↑ "Matomo Web Analytics Usage Statistics". Archived from the original on 2022-05-11. Retrieved 2022-07-15.
  5. ↑ "Usage statistics and market share of Piwik for websites". Retrieved 2018-06-06.
  6. ↑ "Cookies : Solutions pour les outils de mesure d'audience | CNIL".
  7. ↑ "Europa Analytics".
  8. ↑ "Home". webanalytics.italia.it.
  9. ↑ Rzemieniak, Magdalena (2015). "Measuring the effectiveness of online advertising campaigns in the aspect of e-entrepreneurship". Procedia Computer Science. International Conference on Communication, Management and Information Technology (ICCMIT 2015). 65: 983. doi:10.1016/j.procs.2015.09.063. ISSN 1877-0509.
  10. ↑ Brockmeier, Joe (3 February 2010). "Gathering web site statistics with Piwik". LWN.net. Retrieved 16 May 2022.
  11. ↑ "Hosted Apps". 2009-01-10. Retrieved 2010-12-20.
  12. ↑ "Mobile app development". 2008-11-21. Archived from the original on 25 October 2014. Retrieved 2008-11-26.
  13. ↑ "Project of the Month, July 2009". July 2009.
  14. ↑ "Best of open source enterprise software". 2009-08-31. Archived from the original on 2010-06-10. Retrieved 2010-12-20.
  15. ↑ "Start of Crowdfunding for Piwik 2.0: Donate to directly support the Piwik 2.0 development!". 2012-12-18. Retrieved 2012-12-27.
  16. ↑ "Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We're now two separate organizations, each with its own plans and guiding principles". 2019-01-22.
  17. ↑ "Piwik is now Matomo". Analytics Platform - Matomo. 9 January 2018.
  18. ↑ "Matomo:Google Analytics Biggest Competition". Isotropic Agency. 2020-05-13.
  19. ↑ "Home". MatomoCamp. Retrieved 2022-12-12.
Category:Free web analytics software Category:Free software programmed in PHP Category:Software using the GNU General Public License
Category:All articles containing potentially dated statements Category:All articles with unsourced statements Category:Articles containing potentially dated statements from July 2022 Category:Articles with short description Category:Articles with unsourced statements from April 2025 Category:Commons category link is on Wikidata Category:Free software programmed in PHP Category:Free web analytics software Category:Short description is different from Wikidata Category:Software using the GNU General Public License