English: There is a growing gap between the multimedia production and the context centric multimedia services. The main problem is the under-exploitation of the content creation design. The idea is to support dynamic content generation adapted to the user or display profile. Our work is an implementation of a web platform for automatic generation of multimedia presentations based on SMIL (Synchronized Multimedia Integration Language) standard. The system is able to produce rich media with dynamic multimedia content retrieved automatically from different content databases matching the semantic context. For this purpose, we extend the standard interpretation of SMIL tags in order to accomplish a semantic translation of multimedia objects in database queries. This permits services to take benefit of production process to create customized content enhanced with real time information fed from databases. The described system has been successfully deployed to create advanced context centric weather forecasts.